

In 1902, the Rapid Motor Vehicle Company was founded by Max Grabowsky and Morris Grabowsky who built one-ton carrying capacity trucks in Pontiac, Michigan.


In the early days of automobile manufacturing, vehicles were sold as a chassis only, and third parties added bodies on top. It was used by Studebaker in 1913 and by the 1930s, "pick-up" (hyphenated) had become the standard term. These vehicles have a high profit margin and a high price tag in 2018, Kelley Blue Book cited an average cost (including optional features) of US$47,174 for a new Ford F-150. Full-sized pickups and SUVs are an important source of revenue for major car manufacturers such as GM, Ford, and Stellantis's Ram Trucks Division, accounting for more than two-thirds of their global pretax earnings, though they make up just 16% of North American vehicle production. In North America, the pickup is mostly used as a passenger car and accounts for about 18% of total vehicles sold in the United States. consumers began purchasing pickups for lifestyle reasons, and by the 1990s, less than 15% of owners reported use in work as the pickup truck's primary purpose. Once a work or farming tool with few creature comforts, in the 1950s U.S. In South Africa, people of all language groups use the term bakkie, a diminutive of bak, Afrikaans for "basket". In Australia and New Zealand, both pickups and coupé utilities are called utes, short for utility vehicle. Ford F-150 Supercrew with tonneau, four doors, and sidestepsĪ pickup truck or pickup is a light-duty truck that has an enclosed cabin, and a back end made up of a cargo bed that is enclosed by three low walls with no roof (this cargo bed back end sometimes consists of a tailgate and removable covering).
